The Art of Negotiation

Waterfront condo development planned for abandoned industrial space that sold for $9.4 million.

The property is located on the Intracoastal north side of the Atlantic Boulevard Bridge in east Jacksonville.

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5 Steps to Prepare for Your First Multifamily Real Estate Investment

Waterfall Condominiums Owner's Reception.


Last night the Ponte Vedra Inn and Club hosted a reception for Waterfall buyers in the Coral Room overlooking Ponte Vedra Beach. There was a sumptuous spread of fresh seafood, salads, and lobster risotto. Conversations and cocktails were had by new friends and neighbors.

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First Coast Supply Gaggenau Event.


Tim Deck, CEO of First Coast Supply, recently hosted a VIP event at their Jacksonville headquarters to showcase their new Thermador and Gaggenau showroom. Both these brands of upscale appliances, owned by the BSH Home Appliances Corporation and supplied by First Coast, are offered as part of the many luxury features to be included with each Waterfall residence.

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Price Spotlight: Florida’s Luxury Market to Continue to Grow. – Phil Butler.


The luxury real estate horizon looks bright for a few counties in Florida despite a slowing sales forecast for the state overall. Interest from prospective home buyers from America’s Northeast is aimed at both Collier and Sarasota, two of the nation’s fastest-growing luxury housing price markets. These areas, along with interest in Jacksonville and a new projects across the state, are bright spots in a sagging Florida luxury market.

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Real estate investor Jeff Klotz submits plans for a 456-unit community at the site of a former mobile home park.


A Jacksonville real estate investor is proposing to develop 24 acres for a 456-unit apartment community called Fiddler’s Reef near the main entrance into Mayport Naval Station.

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$77 million resort planned for Jacksonville Beach.


A new $77 million resort is planned for Jacksonville Beach between 6th Avenue North and 7th Avenue North.

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RealtyShares Crowdfunding Community Still High on Jacksonville.


A leading online marketplace for real estate crowdfunding, today announced that $1.2 million has been raised on the platform to help finance the purchase and rehabilitation of a 76-unit multi-family property in Jacksonville, Fla.

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Luxury condos in Jax Beach could break ground by year's end.


A long-anticipated condominium project in South Jacksonville Beach could break ground by the end of the year.

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N.J. Developer Plans High-Rises for Intracoastal Beaches.


A New Jersey developer has added a third multifamily high-rise to its list of planned waterfront projects with the purchase of industrial property at Atlantic Boulevard and the Intracoastal.

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